Alliance for a Better Indiana is a labor union-aligned super PAC that supports Democratic Party candidates in Indiana. 2 It was founded in 2020 and spent $955,589 between the 2020 and 2024 cycles to oppose Republican candidates and support Democratic candidates in Indiana elections. 2
Activities
Alliance for a Better Indiana works closely with Chicago-based Novel Messaging LLC, a campaign consultancy and advertising agency that also works for the Democratic National Committee (DNC), the Center for American Progress Action Fund, Future Forward, and other Democratic Party-aligned organizations and campaigns. 3 More than one quarter of ABI’s spending over the 2020 and 2024 cycles went to Novel Messaging. 2
A case study on Novel Messaging’s website claims that ABI’s campaigns in three state House of Representatives districts were successful in convincing voters that “GOP candidates were corrupt, out of touch and frankly, dangerously weird” during the 2024 elections. 2
During the 2024 election cycle, Alliance for a Better Indiana received $100,000 from the Indiana Political Action Committee for Education, which is controlled by the Indiana State Teachers Association. 0){
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